Social Media websites have grown rapidly in popularity over the past few years with Facebook boasting over 500 million users and Twitter generating over 110 million tweets per day.

Aside from connecting people, social networking websites have instigated changes to SEO. This means as a company you must re-think your online strategy to incorporate social media into your daily activities.

Facebook and Bing recently announced that search engine results now include Facebook pages ‘Likes’ of the searchers friends, for example our client ‘The Biltmore’ – a Bar & Grill in York, currently have 110 people liking their page, and those people have 300 friends each, when anyone of those 30,000 people search for ‘dining in York’ ‘The Biltmore’s’ Facebook page may show up due friends ‘Liking’ that page.

Facebook isn’t the only manipulator of change within SEO, recent reports by Google and Bing confirmed companies that use Twitter improve their organic ranking. Operating your Twitter account on a daily basis including regular tweeting, increasing followers, using #Hashtags and being re-tweeted all build natural backlinks to your website.

Online visibility is what businesses should strive for in order to build their business. Social Media Marketing if optimised and managed effectively is one of the most innovative, cost-effective marketing tools that manipulates SEO rankings, certainly not an opportunity to be missed.

Interested to know more? Please contact us for a free consultation about how social media can affect you and your business.

The Internet is now the first place people go when searching for local businesses. An impressive 70% of households are using the web to find local products and services. We’ve all seen the size of our Yellow Pages getting smaller!

Research experts Merchant Circle have reported that during 2010, the use of print advertising dropped by 33%, Yellow Pages declined by 18% and direct mail decreased by 26%. At the same time, consumers are being drawn to social media sites to research and purchase products with Facebook beating Google as the most widely used business marketing medium.

2010 also saw the rapid increase in the use of Twitter by consumers and businesses with more than 100 million people joining the social networking site.

Whilst print and advertising media are shrinking fast, business use of Twitter has increased by a massive 38%. The digital revolution is seemingly unstoppable.

It’s now even more important for businesses to reflect these trends in their marketing plans. After all, who wants to spend more than is necessary and trail behind the competition?

Book a free consultation with Discover Social Media to find out how your business can stay one step ahead of the crowd. What have you got to lose?

Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. As of January 2011[update], Facebook has more than 600 million active users.

Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.

The name of the service stems from the colloquial name for the book given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.

source: wikipedia

Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience.

Twitter is the best way to discover what’s new in your world.

Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.

At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.

Well hello there! Welcome to our Blog!

Allow us to introduce ourselves; we are Discover Social Media – a company formed with the intent on helping you do just that.

This Blog will be updated regularly, with lots of hints and tips to enable you to fully understand and utilize these social networking platforms.

So you want to know about us? Ok if you insist…

Social Media Marketing is a key player to a businesses marketing strategy. The basic forms of advertising are not only costly, but simply aren’t enough for businesses to establish themselves and compete in this day and age.

That’s where we come in! We operate over a number of social platforms with a combined total of up to 3 Billion users, working extremely close with our clients to tailor packages that best suit their company’s needs.

Our specifically designed strategy will see the creation of accounts on major social networking sites including Facebook and Twitter.

Our proactive approach to social marketing will enable us to reiterate your online presence by driving traffic to your website and promoting your products and services. Our team will implement a specified strategy and manage your account on a daily basis to ensure maximum exposure, to either your targeted demographic or open up to new markets.

Not only do we market your business, the social platforms we use equip us with primary feedback and allow us to build relationships with your customers increasing customer service.

Our office is full with a highly specialised team, some of our key players; there’s Thom – our design wiz, he recently graduated in Fine Arts and has an eye for creativity and a highly developed visual sense. With a competent understanding of marketing trends and the Psychology surrounding consumer habits, Eleanor is always discovering innovative PR strategies and Gaps in the market to feed back to our clients. Undertaking a Masters degree in creative writing, Jamie is our little writer; his writing flair entices readers to business profiles and Blogs. We also have another Tom, (Tom C – Yes, it does get confusing in the office) constantly looking for new technologies and software, he helps us stay ahead of competition.

To see what our lovely team can do for you, head back over to our website. Check out our Facebook. Or alternatively follow us on Twitter.