The Internet is now the first place people go when searching for local businesses. An impressive 70% of households are using the web to find local products and services. We’ve all seen the size of our Yellow Pages getting smaller!

Research experts Merchant Circle have reported that during 2010, the use of print advertising dropped by 33%, Yellow Pages declined by 18% and direct mail decreased by 26%. At the same time, consumers are being drawn to social media sites to research and purchase products with Facebook beating Google as the most widely used business marketing medium.

2010 also saw the rapid increase in the use of Twitter by consumers and businesses with more than 100 million people joining the social networking site.

Whilst print and advertising media are shrinking fast, business use of Twitter has increased by a massive 38%. The digital revolution is seemingly unstoppable.

It’s now even more important for businesses to reflect these trends in their marketing plans. After all, who wants to spend more than is necessary and trail behind the competition?

Book a free consultation with Discover Social Media to find out how your business can stay one step ahead of the crowd. What have you got to lose?