Social Media websites have grown rapidly in popularity over the past few years with Facebook boasting over 500 million users and Twitter generating over 110 million tweets per day.

Aside from connecting people, social networking websites have instigated changes to SEO. This means as a company you must re-think your online strategy to incorporate social media into your daily activities.

Facebook and Bing recently announced that search engine results now include Facebook pages ‘Likes’ of the searchers friends, for example our client ‘The Biltmore’ – a Bar & Grill in York, currently have 110 people liking their page, and those people have 300 friends each, when anyone of those 30,000 people search for ‘dining in York’ ‘The Biltmore’s’ Facebook page may show up due friends ‘Liking’ that page.

Facebook isn’t the only manipulator of change within SEO, recent reports by Google and Bing confirmed companies that use Twitter improve their organic ranking. Operating your Twitter account on a daily basis including regular tweeting, increasing followers, using #Hashtags and being re-tweeted all build natural backlinks to your website.

Online visibility is what businesses should strive for in order to build their business. Social Media Marketing if optimised and managed effectively is one of the most innovative, cost-effective marketing tools that manipulates SEO rankings, certainly not an opportunity to be missed.

Interested to know more? Please contact us for a free consultation about how social media can affect you and your business.